Challenge
Unrolled stands as a platform that harnesses the collective insights of a passionate community to offer comprehensive reviews of cannabis products. The task of crafting engaging product reviews presents multifaceted challenges that are crucial to the platform's success. Here are some challenges that could be highlighted in your case study:
Making Product Reviewing Engaging: Implementing elements of gamification can make the process of reviewing products more engaging. This could include earning badges, unlocking levels, or receiving rewards for contributing quality content.
Building a Strong Community: Allowing users to create profiles and connect with others who have similar tastes or preferences can help build a network of trust and shared interest.
Process
Our team initiated the project by delving into the user's requirements and collecting their insights. We undertook thorough research on the cannabis industry and examined the offerings of competitor review platforms to pinpoint prevailing best practices and trends.
User Interviews & Research: We engaged with users directly to understand their experiences and expectations.
Synthesizing the Findings: We compiled and analyzed the data gathered to extract meaningful insights.
Ideation of the Solution: With the insights in hand, we brainstormed to devise innovative solutions.
Prototyping the Core Concept: We crafted a prototype encapsulating the central concept to bring our ideas to life.
User Testing for Validation: We then tested this prototype with users to confirm the viability and appeal of our concept.
Solutuion
Our team's comprehensive approach encompassed the design and development of bespoke applications tailored for both iOS and Android platforms, ensuring a consistent and engaging user experience for a diverse user base. Recognizing the importance of online discoverability, we complemented our mobile offerings with the development of a robust Web Application, specifically optimized to enhance our SEO presence and ensure higher visibility in search engine results.
In addition to our development efforts, we played a pivotal role in strategizing and executing the product launch. This included crafting a go-to-market strategy, coordinating beta testing to gather early user feedback, and creating marketing materials that resonate with the target audience. Our involvement was instrumental in not only bringing the product to market but also in positioning it effectively to capture the attention of potential users and stakeholders from day one.
Outcome
Unrolled's debut of their innovative platform has garnered enthusiastic acclaim from both consumers and business affiliates. With a dedicated in-house tech crew at the helm, they are actively expanding the platform's capabilities, aiming to extend their exceptional service to a broader audience.